Synopsis

Scientific data visualization is essential for analyzing data, communicating experimental results, and even making surprising discoveries. Nevertheless, most scientists who engage in data analysis have not learned this field and are unfamiliar with the rules of effectively presenting quantitative data to others. An efficient presentation of quantitative data is done according to the principles of data visualization – a scientific field based on studies in psychology, linguistics, and visual communications. Without these skills, recommendations are rejected, ideas discounted, stories are not transferred to target groups and projects remain hidden away in drawers.