The well-established social network, Twitter, has an outstanding global reach. With more than 350 million profiles from all over the world, it is without a doubt a profitable platform for community building. This workshop is dedicated to understanding Twitter as a medium and enabling participants to navigate and utilize this platform to further their professional needs inside and outside of the academic world.
The topics addressed in this workshop are: global marketing; creating a personal and business profile; the world of concise messaging; hashtag research; the optimal way to stir discussions; audience segmentation; internet address abbreviation; measuring traffic, and options for sponsored content on Twitter.
Tuesday, April 5, 2022 9:30-13:30
About the Instructor
Orit Shira Ronen is a digital marketing expert and a senior lecturer. She is the founder of a digital marketing firm which offers services to businesses and organizations, as well as consultation services for online marketing and advertising for public and academic institutions. She is one of the first lecturers in Israel in this field.
Orit Shira Ronen
Tuesday, April 5, 2022
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