Academic Storytelling: Transforming Your Research into a Memorable Story
Appearing at an international conference, in the media or even attending a job interview for an academic institution is not the same as writing an article for a journal. The story is the same but the tools for drawing attention and leaving an impression are completely different. This workshop will help participants transform their research into a story which will attract the audience and open doors for them in academia (academic collaboration, obtaining post-doc positions, publishing etc.). Some of the tools we will discuss include: distilling and focusing messages, defining media goals, creating different academic narratives for the same research, creating powerful openings and endings, transforming data into effective stories, speaking in front of an audience (face-to-face and remotely in video conferences). The workshop is made up of various simulations and ends in a “mini-conference” at which the participants will present abbreviated versions of their research.
Participants will be given a script for a “media-friendly” version of their research to present at conferences or in the media. In addition, they will acquire a skill set which will help them make their future research accessible across a variety of platforms.
Wednesday, March 3, 2021 10:00-13:00
Wednesday, March 10, 2021 10:00-13:00
About the Instructor
Dr. Noam Feinholtz holds a PhD in Communications and Mass Media Studies at the Hebrew University. In recent years, Dr. Fenholtz has been a faculty member and the head of the Mass Communication and Radio Course, Department of Communication at Sapir college. He lecturers on presentation and and public speaking in the business and hi-tech sectors in Israel. He has also been a mentor at a number of Israeli accelerators and has helped more than 200 start-ups to tell their stories better. He works with educators, lecturers, researchers, CEOs and marketing teams on storytelling and effective ways to convey their message. He has a podcast on the subject of mass communication and was a radio presenter at Galei Zahal.